Web Stories On Google (All Questions Answered)

Web Stories On Google (All Questions Answered)

You are here, which means you might have heard about Google web stories and you want to know more about it. That’s exactly what I will be delivering to you today. So, in this article, I will get all your questions answered about Web stories on Google. 

Our attention span is like the size of a goldfish. Therefore, this kind of bite-sized content is getting highly popular nowadays.

Stories are the most popular form of delivering bite-sized content today and web stories are more like a visual experience to the eyes with wide screens and high-quality images. It gives a different feel to the 

Recently, a lot of brands have been including web stories in their strategies. It is a shiny new thing by Google and everyone is just loving it. Many of you might know what google web stories are but there would be some of you who are not sure about it. Well, we will explain it to you all. 

Want to take a deeper look into it? Let’s dive in then. 

Content  hide 

1 What Are Google Web Stories?

2 Are You Aware Of The AMP Technology?

3 Why Should Your Brand Use Google Web Stories?

4 What Are The Advantages Of Using Google Web Stories?

4.1 Customize Your Way

4.2 Get A Better Visual Experience

4.3 You Can Own Your Content

4.4 Get Better Reach

5 How Do You Create Google Web Stories?

6 What Are Some Tips To Use Google Web Stories?

6.1 High-Quality Images

6.2 Focus On Your First Image

6.3 Use Dynamic Content

6.4 Use Emotions

6.5 Interact With Your Audience

6.6 Build More Excitements

7 Beginning Today?

8 Some FAQs To Wrap It Up:

8.1 How Long Will My Google Web Story Last?

8.2 Can Google Web Stories Be Monetized?

8.3 Will Google Web Stories Really Work For My Brand?

 

What Are Google Web Stories? 

webstories on google

 

In 2016 Google wrote in a blog that “ We want web pages with rich content like video, animations, and graphics to work alongside smart ads, and to load instantaneously “.

 

Now, Google owns Google Web Stories, which is powered by AMP technology. We will talk about AMP technology in the next section in detail. 

Google has made the latest entry into the stories feature. They are 5 seconds or 10 seconds of automatic expiring content that can be easily made with pictures, texts, or videos.

Basically, it is just like stories on social media platforms that we use every day. But the difference is that now with google web stories, you can embed them into your blogs or articles on your websites. This gives it more feel and beautification. 

These are more structured than a normal video. Since they can be moved back or forward and skipped ahead,  they are highly scannable as a text article if done well.

These web stories can help you drive more visitors to your website, YouTube channels, etc. Visitors can easily find your stories on google discover or other spaces on google.  Such platforms help to build experiences around your stories and generate more awareness for your brand. 

 

Are You Aware Of The AMP Technology? 

AMP is Accelerated Mobile Pages. AMP is a project designed for creating mobile-optimized content that helps load the content instantly on all devices. Google supported the AMP technology to create a new format of stories for the web now branded as “Web Stories”. 

AMP was created by Google when they started facing competition from Facebook instant articles and Apple news. AMP has helped Search Engine Optimization (SEO) to change the world’s mobile website experience as we know it. 

 

Why Should Your Brand Use Google Web Stories? 

web stories on google

 

Stories are also becoming common as a means of communication. Brands’ ability to impact viewers from inspiration to action is further enhanced by interactive elements in Stories.  If you want to be a true storyteller, you must tell entertaining stories that will entice people to become listeners, and then become your followers.

 

The majority of brands have stories to share. Google Web Stories helps your brand to share your stories with your followers. It is a way to build trust with your customers as stories give more exposure to customers to your brand. When there is trust in your brand by your customers, you are building your online credibility. Anything from your brand’s community to new product launches can be covered in your stories. 

The Stories format isn’t just for connecting with friends and family; it’s also a great way to help consumers make more informed purchasing decisions, which is particularly useful if you run an online store. 

The aim is for Google Discover to add thousands of new visitors to Web Stories. Google discovers is a feed that is curated by Google. These appear on your phone right below your Google search. 

At the end of those stories, a call to action will entice readers to visit your blog, where your ads will be personalized. Other advantages of using google web stories are given below. 

 

What Are The Advantages Of Using Google Web Stories? 

webstories on google

Customize Your Way 

Since Google stories are created using the AMP technologies, you have complete control over every pixel here and can customize them for your brand. The plugin creates a new Web Story custom post for you to publish once you have finished with your story idea. 

Flexible Story layout templates, streamlined controls, components for sharing and adding follow of content, and a sharable and linkable format that can be embedded across websites with google web stories. 

 

Get A Better Visual Experience 

Web stories help us build content as quickly as possible. You can eliminate text-heavy content and instead engage your readers with vibrant graphics, captivating animations, and videos using the Web Stories format. Since readers prefer visuals to text, visually rich Web Stories are ideal for them. With ease, you can create more entertaining and wonderful content. 

 

You Can Own Your Content 

This is a new way for the audience to interact with your brand through content. With a common Story format, this is a new way to attract viewers. You created the content using AMP so you can do whatever you want with it because you won your content here unlike social media stories. 

Not just that, how long your story stays online, who watches your story, and many such decisions are in your hands. In terms of videos, you will get more engagement with web Stories. They are more likely to be shared than other types of information, resulting in more results at a lower cost.

 

Get Better Reach 

Since Google is expanding the placements of Stories, you will be able to meet everyone on the globe, not just your followers, as is the case for other platforms, like, google discover.  

It’s a part of the open web, so you can share it across multiple sites without being restricted to a single ecosystem. You should be aware that web stories have an extremely fast loading time. It allows one to remain linked with their audience and entertain them due to its lightning speed.

 

How Do You Create Google Web Stories? 

webstories on google 

 

If your website is on WordPress, then it will be an advantage for you as WordPress plugins have been provided by Google. This offers several choices for making the most user-friendly Google Stories. It is very simple. You can manually install the web story editor from the WordPress directory or download it from the WordPress admin dashboard to get started.

 

Log into WordPress and once the plugin is installed then you add stories. You will see a separate section on your screen called “stories”. Go ahead, explore whatever you can there so that you get a basic idea about the templates and other layout and features. Once you have done with the creation story option, you will directly be shifted into the story editor section. 

You can edit your content and create an amazing story here. Add headings, text, extra elements to make it look attractive and appealing. Finally, add a call to action to it. This is one of Google’s stories’ best features. To push more visitors to your webpage, post, or any other landing page, you can use clickable CTA links. Once done, Post. 

There you go. You created your first google web store. Simple isn’t it? 

No, we are not done here. We want you to leave our article happy, with a smiling face, with all your queries solved. For that,  we have made a few tips that will help you to get a head start. 

 

What Are Some Tips To Use Google Web Stories? 

High-Quality Images 

You must only use high-quality images and videos in your stories. You don’t want your customers to get invited to hazy pictures and low-quality videos. This can put your audience off. 

Let your followers know about your brand through beautiful images and your logo which helps your brand to stay in their minds for a longer period. Also, the tone and message of your story are enhanced by the use of timing and style. Choose a style that appeals to you, then keep an eye on how quickly things move. 

To take advantage of the mobile screen, turn your landscape videos into portrait videos. You can use closed captions in case you have a video with just audio. Viewers should quickly understand what the video is showing as again the attention span is very small. 

 

Focus On Your First Image 

Your first story image is the most important one as they are like the cover page for your stories. You need to quickly engage with your audience here so that they get interested to watch more rather than skip ahead.  Ensure that you use your brand name at the start and end of your stories so that your brand name can be noticed by your customers. 

 

Use Dynamic Content 

Don’t just stick to one kind of image or video. Keep experimenting by bringing in various kinds of content. This way you would be able to sustain the attention for a longer period. And your viewers are going to keep coming back for you as they find your content interesting. 

Each web story can have a minimum of four pages and a maximum of thirty. You can use as many as you feel like using but ensure you at least use a minimum of four. Web Stories combine video, audio, photographs, animation, and text to create a story that is easy to absorb. Using dynamic visuals and infographics is a perfect way to reach readers. 

 

Use Emotions

Using storytelling and other emotional elements gives your stories a personal touch. People love it when brands are transparent and open about their feelings. This helps your people or customers get closer to your brand. When it has a story, they will be able to relate to your stories more. Your story should be as easy as a storyboard which helps in creating successful brand interactions. 

 

Interact With Your Audience

In terms of engagement and interactivity, stories are setting the standard. Hence, this is a great way for you to understand your customers and also invite others to become your customers through interactions. 

You can use polls, questions, etc. to understand your audience and know what their needs are. Not just that, since it is on google web there are chances that some find you because of your questions or fun activities and start interacting with you. This will make your stories reach the first rank and gain more awareness. 

 

Build More Excitements 

Building excitement helps your customer to keep checking your brand for more updates. You can create surprises or build excitement in a lot of ways through offers, discounts, and create a fear of missing out on them through stories. Another thing you can use to let your customers know about the new launch or products from your brand and create hype and excitement. 

 

Beginning Today?

web stories on google

Since web Stories are so fresh, you can be the first in your niche to embrace this new way of communicating with your audience. The biggest advantage of this is that they are search friendly and your stories and websites might get to rank on the first page on google. 

 

Isn’t that something amazing? So, if you start creating cool web stories for your brand, let us know. We love doing creative work. So, begin with your google web stories with us today.

 

 

Some FAQs To Wrap It Up:

How Long Will My Google Web Story Last?

Unlike other platforms that have a time limit on their stories. Google Web Story is different. It has no time limit so your stories can last for a long time.

 

Can Google Web Stories Be Monetized?

Absolutely. You can monetize your Google Web Story. Google offers a very simple procedure to do so.

 

Will Google Web Stories Really Work For My Brand?

Why not. If you plan out the content, timing and consistency well, it will help you be heard, be seen, and be loved.